The expertise is there.
The content isn’t.

Wavvi is a content system for independent experts.
Unlike a ghostwriter or generic AI, it learns how you think — and turns that into consistent content that reflects your expertise and voice.

100+ experts on the waitlistFree trial at launch · No credit card required
AES-256·U.S. Data Residency·End-to-end encryption·Bank-level security·Security & Trust →
Brand DNAIntelligence

The Straight-Talking Strategist

Direct

Conversational

Authoritative

Playful

Draft Output
inLinkedInInstagramEmail
A client came to me last quarter convinced they needed to restructure their entire org. Eighteen people, three layers of management, the whole thing. We spent two hours mapping their actual workflows. Turns out the bottleneck wasn’t structure — it was a single approval step that added 11 days to every project.
Voice-matched
Trusted by
ConsultantsExecutive CoachesFinancial AdvisorsTherapistsLawyersAccountantsDoctorsArchitectsStrategistsDesignersFractional CMOsReal Estate AgentsFoundersConsultantsExecutive CoachesFinancial AdvisorsTherapistsLawyersAccountantsDoctorsArchitectsStrategistsDesignersFractional CMOsReal Estate AgentsFounders

You've tried the obvious fixes.

The downloadable template

Week one, you're filling it in. Week three, the tab's still open but you haven't touched it. You already know how this goes.

The social media manager

Still requires you to explain what you mean, approve every draft, and go back and forth until it's close enough. You're doing most of the work, and more slowly.

The ghostwriter

The writing is good. It's just not you. Clients who've followed you for months can feel the difference — a word choice you'd never use, framing that's slightly off.

The AI tool

Fast and generic. It knows what a LinkedIn post looks like. It doesn't know what you've built, how you think, or why your clients chose you over everyone else.

Stage 1 · Dive

Everything starts with your Brand DNA.

We start by building your Brand DNA — your voice, your expertise, how you explain things, and why clients choose you. Every piece of content pulls from this, and it gets sharper the longer you use it. The result: every draft starts from your actual thinking, not a generic template.

Brand DNAIntelligence

The Straight-Talking Strategist

Direct, opinionated, allergic to buzzwords. Cuts through noise to deliver advice people can use today.

Direct

You say it straight

Conversational

Like talking to a peer

Authoritative

From real experience

Playful

Occasional dry wit

Your Angle

Content Recipes12 recipes
AllinLinkedInInstagramTikTokEmailBlog
LinkedIn

The Case Study Breakdown

Turn a client win into a post that positions your expertise

Draft OutputVoice-matched

A client came to me last quarter convinced they needed to restructure their entire org. Eighteen people, three layers of management, the whole thing.

We spent two hours mapping their actual workflows. Turns out the bottleneck wasn't structure — it was a single approval step that added 11 days to every project.

We removed one step. Saved $340K in delayed revenue over six months.

The most expensive problems don't always need the most expensive solutions.

inLinkedInEdit draft →

Stage 2 · Draft

From there, you never start from scratch.

Content Recipes are channel-specific frameworks built on what's actually working — the psychology, the structure, the best practices. You bring an idea or a client win. Wavvi applies your Brand Voice and hands you a finished draft. You spend 20 minutes editing instead of two hours starting from scratch.

Stage 3 · Flow

And you get proof it's working.

Most people don't drop off because their content is bad. They drop off because nothing tells them it's working, and no one notices when they stop. Wavvi builds in feedback loops and accountability so month three actually feels easier than month one. You finally have a reason to keep going — because you can see it working.

Your MomentumThis Week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
12day streak
8posts this month
↑ 34%engagement vs last week
LinkedIn post drafted — ready to reviewToday, 2pm

Because posting alone is the fastest way to quit.

You don't have to figure this out by yourself.

Office Hours

Bring what you're stuck on.

Live
Live Wavvi office hours session with community members

Sam · Office Hours

Love this hook!! I would just cut the second paragraph, it buries the point.

Monthly Content Challenges

A reason to publish when motivation runs out.

This Week
Marla
Marla 2:14 PM

First inbound DM!! From the post I almost didn't send.

🔥 4🎉 7
Samantha Rose
Samantha Rose 2:31 PM

12-day streak. Engagement up 34% 📈

💪 6🙌 3
James
James 3:05 PM

New client said she felt like she already knew me. From the posts.

🔥 9

Peer Review Groups

Other experts read your draft before your audience does.

Month 2

Most consultants undercharge because they confuse hourly rates with value delivered.

Your clients aren't paying for your time. They're paying for the decade it took you to make it look easy.

Stop quoting hours. Start quoting outcomes.

SK

This first line made me stop. Don't touch it.

DM

Wait — why isn't this your opening line?

RJ

The CTA is vague. What do you actually want them to do?

Group Bravo · Month 2Thursdays, 3 PM

Two experts who have been there, done that.

We needed Wavvi. So we built it.

Sam Ogborn

Sam Ogborn

Founder & Business Lead

Chicago, IL

LinkedIn →

Wavvi exists because she lived the problem. She knows what it takes to show up consistently — and what breaks when you try to do it alone.

Sam spent 12 years in marketing — in-house at Red Bull, Walgreens, and Synchrony, and on the agency side with clients like Nike and Kraft — before going independent.

Since then, she's built a content practice from the ground up: 170K+ followers, partnerships with Canva, Notion, and HubSpot, and organic features in Forbes, WSJ, NPR, and more. She also teaches content marketing as an adjunct professor at Miami University.

Fun fact: Sam hid her face for three years on social media before building up the courage to fully show up.
Wael Abdelmalek

Wael Abdelmalek

Technical Lead

Zurich, Switzerland

LinkedIn →

Wael is an Oxford graduate and recipient of a $1.5M Innosuisse grant for AI innovation. Before Wavvi, he built enterprise AI systems for knowledge-intensive businesses — retrieval systems 25% more accurate than Google Vertex AI for specialized knowledge.

Wavvi is serious infrastructure applied to a problem most tools treat as simple: helping real experts sound like themselves at scale.

Fun fact: Since building Wavvi, Wael has started showing up consistently on LinkedIn.

Early signals from beta.

We launched beta early 2026. Here's what independent experts said in the first weeks.

I got my first pilot today! And a brand on IG who's been following wants to chat!

Someone saw me on TikTok! It's working!

Questions we get.

You can, and it’ll get you most of the way. But ChatGPT doesn’t remember what worked for you last month or how you talk over time. Wavvi does.
Buffer and Hootsuite are scheduling tools. Wavvi works upstream by learning your voice, drafting in your tone, and tracking what’s landing. By the time you’re ready to schedule, the content already exists.
Wavvi breaks content creation into 15-to-20-minute tasks. The Recipes handle structure and strategy so you’re reacting to a draft, not building one.
We hear this constantly, but it’s almost always a voice problem. The content doesn’t sound like you, so posting feels performative. Wavvi starts from how you actually talk and what you actually know. That changes everything.
If you sell expertise, yes. Wavvi is used by consultants, coaches, advisors, therapists, accountants, and designers. The onboarding adapts to your domain and audience.
We use AES-256 encryption and maintain strict U.S. data residency. Your proprietary frameworks are completely siloed, and they’re never shared with other users. We also don’t use your private data to train public AI models.
The best way to learn is to dive in — and Wavvi makes that easier. We have a full training hub built into the platform, expert-led office hours where you can ask anything, and always-on AI support to answer platform questions as they come up. You won’t be figuring it out alone.

Pricing

Start for free when we launch.

When Wavvi launches, early access members get a full free trial from day one — no credit card, no commitment. Paid plans available after your trial — cancel any time.

Your next client is out there.Let's go find them.

Get early access →Free trial at launch. No credit card required.